When it comes time to sell your home, most sellers list their property on the Multiple Listing Service (MLS). But did you know there’s another option? Selling off the MLS—also known as an off-market or pocket listing—can offer some unique advantages, depending on your situation.
Here’s what to consider before making that decision:
📌 Why Sell Off the MLS?
1. Privacy:
If you don’t want a “For Sale” sign in your yard or don’t want nosy neighbors touring your home, selling off-market offers discretion. This can be appealing to high-profile sellers or anyone wanting to keep the sale quiet.
2. Less Disruption:
You may avoid the constant stream of showings, open houses, and staging. This can make life a little easier, especially if you’re still living in the home.
3. Targeted Marketing:
Some agents maintain buyer databases and may already have a qualified buyer looking for a home like yours. A well-connected agent can match your home with a buyer without ever hitting the MLS.
🚩 Potential Downsides
1. Limited Exposure:
MLS listings are seen by a wide audience, including buyers’ agents, online shoppers, and other brokers. Selling off-market means fewer eyes on your home—and potentially fewer offers.
2. Lower Offers:
With less competition, buyers may not feel the pressure to offer top dollar. On the MLS, bidding wars can drive up your home’s price. Off-market? That’s less likely.
3. Fewer Protections:
Selling outside the MLS can reduce transparency and may leave room for negotiations that favor the buyer. It’s important to work with an experienced real estate professional to protect your interests.
✅ Should You Do It?
The answer depends on your goals. If privacy, flexibility, and convenience are top priorities—and you’re working with a trusted agent—an off-market sale could make sense. But if maximizing exposure and profit are more important, the MLS is probably your best bet.
Talk with your agent about your specific needs to make the most informed decision.
If you’re considering a move or investment and require a trusted Real Estate Broker, we’re here to assist you. Contact us via email at TEAM@McDanielCallahan.com, complete the form below, or give us a call at 925-838-4300. We are ready to provide expert guidance and support for all your real estate needs. Terry McDaniel DRE License #00941526
Find a Broker™ 