What Today’s Market Means for Your Home Listing: Advice from Your Agent

If your home is on the market right now, you might be feeling frustrated—or just plain confused. Showings are slower, buyers aren’t rushing to make decisions, and offers feel like they’re taking forever to come in.

You’re not alone. The market has shifted in recent weeks, and as your agent, I want to give you a transparent view of what’s happening—and what we can do about it.

Buyers Have Options… and They’re Taking Their Time

Gone are the days when a buyer walked through once and made an offer the same day. Just recently, I had a listing where the buyer took 2.5 weeks, viewed the home three separate times, and only then made an offer. This is becoming more common, not because your home isn’t desirable, but because buyers now have time to breathe, compare, and think.

Pricing Is More Important Than Ever

Even comparable sales from just 60 days ago may not reflect what buyers are willing to pay today. The market has slowed noticeably in just the past 2–3 weeks. Homes need to be priced below comps in many cases—sometimes by as much as $20,000—to generate serious interest.

This isn’t about “giving your home away.” It’s about being competitive in a buyer-sensitive market. The right price attracts attention and creates momentum. A stale listing, on the other hand, encourages lowball offers or worse—no offers at all.

The New Build Factor: A Tough Competitor

If you’re in an area with a lot of new construction, there’s another challenge: builders are pulling out all the stops. Some are offering 4.99% interest rates and $20K+ in buyer concessions. That’s tough for resale homes to compete with unless we highlight your unique value and adjust the price accordingly.

So, What Should You Do Right Now?

  1. Be Patient—but Realistic
    Yes, this market requires patience. But it also demands action. If showings have slowed or feedback points to price concerns, it may be time to make a strategic reduction.
  2. Focus on Presentation
    Make sure your home shows beautifully—inside and out. A well-staged, clean, move-in-ready home is still highly attractive to buyers.
  3. Stay Informed and Flexible
    I’ll keep you updated on market changes, buyer behavior, and local competition. The more flexible we can be with pricing and terms, the better position we’ll be in.

Let’s Stay Proactive

This isn’t a “bad” market—it’s just a different one. Homes are still selling, but sellers who succeed are those who adapt quickly, price competitively, and stay committed to the process.

If you’re considering a move or investment and require a trusted Real Estate Broker, we’re here to assist you. Contact us via email at TEAM@McDanielCallahan.com, complete the form below, or give us a call at 925-838-4300. We are ready to provide expert guidance and support for all your real estate needs. Terry McDaniel DRE License #00941526

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Author: Terry McDaniel

What motivates me? 1. Fun. 2. Learning. 3. Blessing and prospering people before profit. 4. Being the hero.

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