When preparing to write an offer on a home, price is only part of the equation. Understanding how much interest a property is generating can help you decide whether to act quickly, negotiate, or wait. One useful data point many buyers overlook is the number of “saves” a listing has on Zillow.
When someone saves a home on Zillow, it usually means they’re paying attention. They may be comparing it to other options, watching for price changes, or considering a showing. While not every save turns into an offer, it does indicate buyer curiosity and potential demand.
Saves are most helpful when viewed in context. A home that has been on the market only a few days but already has strong save activity may be attracting attention and could move quickly. On the other hand, a property that has been listed for several weeks with little change in saves may signal hesitation from buyers or an asking price that doesn’t align with the market. Price point also matters—higher-priced homes naturally receive fewer saves, so comparisons should be made with similar listings rather than across the entire market.
Experienced realtors often use saves as part of a broader strategy. When combined with comparable sales, showing activity, and seller motivation, saves can help guide offer decisions. Strong save activity may suggest competition, while limited interest can create room for negotiation or better terms. A noticeable increase in saves after a price reduction can also signal renewed buyer interest.
It’s important to remember what saves don’t represent. They aren’t offers, and they don’t guarantee action. Some buyers save homes casually, and online interest doesn’t always translate into in-person activity. That’s why saves should be used as a supporting indicator rather than a deciding factor.
The bottom line is that Zillow saves can provide a useful snapshot of buyer interest when you know how to interpret them. Used alongside market data and professional guidance, they can help buyers make more informed, confident decisions when writing an offer.
If you’re considering a move or investment and require a trusted Real Estate Broker, we’re here to assist you. Contact us via email at TEAM@McDanielCallahan.com, complete the form below, or give us a call at 925-838-4300. We are ready to provide expert guidance and support for all your real estate needs. Terry McDaniel DRE License #00941526
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