Thinking about selling your home without listing it on the MLS? It's an option that appeals to some sellers, but it comes with trade-offs. Here's what you need to know before going off-market.
Why Sell Off the MLS?
1. Privacy
If you don't want a "For Sale" sign in your yard or don't want nosy neighbors touring your home, selling off-market offers discretion. This can be appealing to high-profile sellers or anyone wanting to keep the sale quiet.
2. Less Disruption
You may avoid the constant stream of showings, open houses, and staging. This can make life a little easier, especially if you're still living in the home.
3. Targeted Marketing
Some agents maintain buyer databases and may already have a qualified buyer looking for a home like yours. A well-connected agent can match your home with a buyer without ever hitting the MLS.
Potential Downsides
1. Limited Exposure
MLS listings are seen by a wide audience, including buyers' agents, online shoppers, and other brokers. Selling off-market means fewer eyes on your home—and potentially fewer offers.
2. Lower Offers
With less competition, buyers may not feel the pressure to offer top dollar. On the MLS, bidding wars can drive up your home's price. Off-market? That's less likely.
3. Fewer Protections
Selling outside the MLS can reduce transparency and may leave room for negotiations that favor the buyer. It's important to work with an experienced real estate professional to protect your interests.
Should You Do It?
The answer depends on your goals:
Consider off-market if:
- Privacy is a top priority
- You have a unique property that appeals to a specific buyer pool
- You're working with an agent who has strong buyer connections
- Speed and convenience matter more than maximizing price
Stick with the MLS if:
- You want maximum exposure
- Getting the highest possible price is your goal
- You're in a competitive market where bidding wars are common
- You want the transparency and protections of a traditional sale
The Bottom Line
If privacy, flexibility, and convenience are top priorities—and you're working with a trusted agent—an off-market sale could make sense. But if maximizing exposure and profit are more important, the MLS is probably your best bet.
Talk with your agent about your specific needs to make the most informed decision.
Need help deciding? Find a qualified broker who can advise you on the best strategy for your situation.